Concepts Underlying Our Business Name
According to The American Heritage Dictionary, an odyssey is an extended adventurous wandering or an intellectual or spiritual quest. There are rumors abound about how ADASI (pronounced like Odyssey) got its name. Some observers see it as set apart from the rest of the publishing world and point out that in Turkish it means "island," symbolic of an independent contractor who collaborates contractually with clients in the mode of Sherlock Holmes, the famous fictional consulting detective. Others say that it is an acronym for some ancient Latin phrase that points, with convenient ambiguity, toward heaven or toward interstellar space.
Even more fantastic is the unfounded speculation that Arthur C. Clarke originally wanted to name his famous novel "2001: A Space ADASI" before being seized with Homeric inspiration. Still, others refuse to speculate on the origin of this homonymous, suggestive name, noting with chagrin that, "If the company declines to explain its name, why should I care?" For its part, ADASI denies all rumors but still offers no explanation.